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adidas and Ana Ivanovic today announced a long-term extension of their successful partnership. The 22-year-old will wear 'three-stripe' products for the entirety of her career and will become an ambassador for the brand upon retirement from competitive tennis. In doing so, Ana is believed to have become the youngest ever athlete – male or female – to sign an agreement of this length.
"I’m very proud to wear adidas for the rest of my career. adidas has helped me immensely over the last few years by providing me with great products and unique services off the court including the adidas Player Development Program. Therefore, this long-term contract extension means a lot to me and was a logical decision,” Ana commented. "I feel thrilled to be a member of the adidas family and I am very much looking forward to working with adidas on many projects in the future."
"Ana Ivanovic’s spirit on and off the court is consistent with what women’s tennis stands for and is without any doubt a great ambassador for adidas. Ana has been part of our women’s training marketing activities from day one and we are delighted to continue our successful partnership in the future,” said Jocelyn Robiot, adidas' VP Global Sports Marketing.
adidas is a global designer, developer and marketer of athletic footwear, apparel and accessories with the mission to be the leading sports brand in the world. Among adidas’ brand ambassadors are David Beckham, Lionel Messi and Kaka. Brand adidas is part of the adidas Group, a corporation that includes brands such as Reebok and TaylorMade-adidas Golf.