Australian Open's new glamour slammer

Australian Open's new glamour slammer

Has tennis found the new Kournikova?

She's tall, quickly becoming tennis's new pin-up and her name's almost the same -- Ana, not Anna.
Also, like Kournikova, 18-year-old Ana Ivanovic's glamorous appearance has heads turning and experts salivating over her marketability.

Fans can take an animated journey through "Ana's world" and check out her modelling shots on www.anaivanovic.com.

Ivanovic has earned more than $530,000 in her 2 1/2 years as a professional, but modelling work, sponsorship and endorsement deals should see that skyrocket.

But that's where the similarities end. This striking brunette from Serbia and Montenegro, is not only turning fans heads -- she is also blasting serves past opponents.

When the Australian Open starts next week, she is expected to slam down the fastest serve on the women's tour.

She has soared more than 700 world rankings since early 2004 and is ranked 21 after beating Frenchwoman Amelie Mauresmo, ranked third, in the Sydney International on Tuesday.

RMIT marketing lecturer Con Stavros said Ivanovic was a marketing dream.

"She hasn't broken into the multi-million dollar deals yet, I wouldn't think," he said.

"But if she can get into the top 10 or top five and win some titles, that's when she can get $3 million to $4 million in endorsements, let alone prize money."

The daughter of a lawyer and an economist, Ivanovic started playing tennis at five after watching it on television and begging her parents to take her to a local tennis school.

"In the beginning it was very strange to have all this attention, but after a while you get used to it and you realise it's a part of doing the job that you do," Ivanovic said this week.

She is based in the Swiss city of Basel, but we can nearly claim her as our own.

The sexy star regularly visits her family in Melbourne.

Ivanovic is expected to arrive in Melbourne today after her Sydney International charge was ended by Russian Svetlana Kuznetsova yesterday.
Sam Edmund, Herald Sun