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Watching Ana in action is set to get a whole lot more personal after the Sony Ericsson WTA Tour announced a number of broadcasting innovations. They are aimed at enhancing the experience for television viewers of women’s tennis.
The changes, some of which debuted at the Nasdaq-100 Open in Miami last week, include:
1) Pre-match player interviews
2) Interviews with coaches during matches
3) Placing wireless microphones on players during practice sessions
4) Enhanced microphones on court and in the umpire’s chair to bring the true sound of play to viewers at home
5) Reducing on-air pre-match warm ups so that TV viewers are taken straight to match action
The changes have been made as part of the Sony Ericsson WTA Tour’s commitment to making the sport more fan-friendly – a principle that is central to its six-year partnership with title sponsors Sony Ericsson.
“Sony Ericsson’s sponsorship of women’s tennis is all about using innovation to take the game to the next level of entertainment,” said Dee Dutta, Sony Ericsson’s Chief Vice President and head of global marketing. “Sport is entertainment, this package of changes is another important step in the direction of making the Sony Ericsson WTA Tour a more fan friendly, interactive and exciting spectator sport. Watch this space as there is more exciting change to come.”
Larry Scott, Chief Executive of the Sony Ericsson WTA Tour, was equally excited about the innovations. He said: “Our fans and broadcasters are telling us that they want to get closer to our players, and to feel the incredible athleticism energy that is women’s professional tennis.
“Through our partnership with Sony Ericsson we are making that desire a reality. Fans watching at home on TV and at our tournaments will now be able to experience the excitement, sounds and speed of women’s tennis like never before.”
By Gavin Versi
Tomorrow: Ana gives her reaction to the innovations.