WTA to celebrate 40th birthday

WTA to celebrate 40th birthday

The Women's Tennis Association (WTA) will celebrate its 40-year anniversary during 2013 with a season-long campaign named 40 LOVE.

Founded by Billie Jean King in 1973, the WTA proudly counts many pioneering accomplishments, including the successful campaign for equal prize money. The 40 LOVE campaign will showcase the pioneers of the game and the current stars that all contributed to the ongoing success of women's professional tennis and the WTA.

"Guided by the leadership of Billie Jean King and together with four generations of iconic ambassadors, the WTA is proud to have evolved as the global leader of women’s professional sport," said Stacey Allaster, WTA Chairman and CEO.

"The ability to offer more than $100 million in prize money at the WTA’s 54 events and four Grand Slams in 33 countries is a testament to those who believed in Billie's vision."

To mark its 40th anniversary, the WTA plans to roll out a multi-faceted marketing campaign, #WTA40LOVE, that will include promotions across its tournaments.

This campaign, scheduled to launch prior to the BNP Paribas Open in Indian Wells, will feature its players; digital and social media content celebrating the past, present and future of the sport; and a series of events honoring 40 years of the world's leading global sport for women, headlined by a gathering of former World No. 1s in London, during Wimbledon.