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The Sony Ericsson WTA Tour has re-launched its "Heroes Among Us" campaign, which recognises parents, teachers, coaches and community leaders who have encouraged young women to pursue their dreams.
Fans across the world are invited to nominate someone who has made a difference in the lives of young women in their community. The initiative follows in the footsteps of the Tour’s landmark global partnership with the United Nations Educational, Scientific and Cultural Organization (UNESCO) to raise awareness of gender equality issues and create leadership opportunities for women.
The inaugural grand prize winner of the “Heroes Among Us” program, launched during the 2009 season, was India’s Suniti Marathe, a high school teacher who showed leadership and commitment to serving as a role model and mentor to young people in her community of Goa. Marathe was nominated by her son because of her commitment to educating youth in local villages. Marathe, who runs a library and teaches out of her home, also travels to neighbouring villages to teach and to distribute books and uniforms to needy children. She has gotten numerous children in the area to read books and believes that reading not only improves knowledge, but helps improve awareness.
To make a nomination, fans can visit www.sonyericssonwtatour.com/heroesamongus and share insights into what makes their nominee a hero. The winner, based on fan votes, will receive a prize package for two to attend the Sony Ericsson Championships – Doha 2010, including tickets to the final match, roundtrip airline tickets, accommodations, select ground transportation, behind-the-scenes access at the tournament and tickets to the Sony Ericsson WTA Tour Year-End Party in Doha, Qatar.
Meanwhile, the WTA today launched a Spanish version of its official website.
Furthermore, a new mobile site has also debuted. To access it, go to "m.sonyericssonwtatour.com" on your phone. Ana said: “The Sony Ericsson WTA Tour is doing a great job to involve supporters more closely, and all these initiatives help to achieve that goal. I know that there are some more exciting new projects to look out for later this year too!”