Press & Interviews

Observer Sport Monthly cover feature Jan 7th 2008

Ana is on the cover of Observer Sport Monthly, one of Britain's most-read magazines.The 20-year-old took part in a photoshoot and interview shortly before the Zurich Open in October.

The following an extract from the interview, written by Adrian Deevoy:

Does your personality change once you’re on court?
I’m more aggressive. It has to happen because if you’re too soft you’re going to lose. I’m very easy‑going off court, but I really want to win once I’m walking on to the court.

At that moment, do you hate your opponent?

TV Novosti cover feature Jan 4th 2008

Ana was recently on the cover of TV Novosti, a popular magazine in Serbia. The following are selected questions and answers. Due to translation from Serbian, there may be some inaccuracies:

Although there are no rules and deadlines, your age is 'right' for falling in love. Are you waiting for it because it didn’t happen to be 'right', or can you control yourself, for some other time in order to first reach the top in tennis?
I agree that there are no rules and deadlines. It is something that happens spontaneously. One cannot plan it.

Darling of the Australian media Dec 16th 2007

After taking part in a press conference in Sydney yesterday, Ana is featured in all of Australia's leading newspapers today.

The following are extracts from the four features:

The Age
"I always say this is my favourite country and I really want to do well," said Ivanovic, who's arrived in the country already and is basing herself in Manly for the warm-up event in Sydney in early January.

Vita magazine feature Nov 30th 2007

Ana is on the cover of the current issue of VIta, a health and lifestyle magazine in Serbia. The following is a translation of the interview:

In previous seasons injuries stopped you from reaching the top of world tennis. This year, it seems like you successfully avoided them. How do you prevent injuries?
I had a relatively serious knee injury during Wimbledon. It was cured with therapy, but I had to cancel a Fed Cup appearance because of it. Injuries can be avoided, or at least minimized, with proper conditional work.

Annabelle interview Nov 16th 2007

Ana is featured in the current issue of Annabelle, a women's fashion magazine in Switzerland.

In the five-page feature interview Ana talks to writer Peter Ackermann about, among other things, growing up during the NATO bombings of Belgrade, her early tennis development and her current popularity.

ELLE magazine feature Oct 23rd 2007

Ana is featured in the latest issue of ELLE magazine in Spain.

The following is a translated extract:

Ana Ivanovic is a humble girl, seriously speaking, and with a charming shyness, which comes with her striking features. She says her beauty, as is the case with her fellow players, "is being used to stress the glamorous aspect of tennis. It's complicated to stay away from that. As for me, I enjoy when I have a photo session once in a while, or when I try new styles... but above all, I'm concentrated on the game."

Sports Illustrated for Kids serving tutorial Oct 21st 2007

The new issue of Sports Ilustrated for Kids includes a feature on Ana demonstrating the serve. Here is the text from the article:

1. Toss is boss
Keep your arm straight and toss the ball in the air with your left hand (lefties should do the opposite). Throw the ball straight up and a little bit in front of the baseline. "Don't toss the ball too high, because it's hard to time your serve," says Ana. The ball should be just high enough to hit the middle of your racket when your arm is stretched out.

"Indiscreet" interview Oct 18th 2007

Ana took part in an informal interview for the tournament programme of the Zurich Open. The publication terms such interviews "indiscreet" because of the offbeat nature of the questions:

What was the nicest compliment you have ever received?
Anytime someone says I inspired them to play tennis. That means a lot to me.

Assuming you could be invisible – What would you do?
It would be hard to resist the temptation to spy on people!

What is the first thing you do when you get home?

Ana featured in Teen Vogue Oct 16th 2007

Ana is featured in the November issue of Teen Vogue , which goes on sale in North America today.

In the "Beauty Blogger" section, Eva Chen writes:

"The world is Ana Ivanovic’s oyster...She loves to shop, even if her last spree literally made her a fashion victim. “I bought a Louis Vuitton dress with some of my winnings [from the French Open] — it got stolen a week later on a trip to Barcelona!!” she says.

Swiss media coverage Oct 15th 2007

Aftter conducting the draw ceremony at a department store in the centre of Zurich on Saturday, Ana featured prominently in the Swiss newspapers on Sunday.

The nation's biggest-selling newspaper, Blick, carried a double-page spread, with exclusive photos of Ana shopping, beside the subtitle "Everbody's darling".

Lifestyle magazine Schweitzer Illustriete, who produce the tournament's daily newspaper, went one further with the headline "Alles drehte sich um Ana" ("Everything revolved around Ana")